"I think our hats are desirable because they reconnect people to their humanity... Our customer feels the presence of the person who crafted the object."
Well-being is one of the most underestimated aspects of luxury. When people buy luxuries, they’re also buying an escape from the routine of day-to-day life. It allows them to disconnect from their problems and reconnect with their true selves. Because of this, luxury ‘experiences’ are of utmost importance. Luxury is an end-to-end experience, and the task of my brand is to make people feel good and encounter something they could never find anywhere else. In its ultimate form, luxury offers this with the highest possible degree of personalization and individualization.
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