Spotted at The Guards Chapel
Mrs Woodward in Yvette Jelfs Partridge with chenille spot veil at The Guards Chapel at the Wellington Barracks.
A very special, unique place to get married as The Chapel is the only remaining Military Chapel in London and therefore occupies a unique position both in the heart of the capital and in the hearts of the nation.
Built in 1838 the Chapel is the spiritual home of the seven Regiments of the Household Division: The Household Cavalry (The Life Guards and The Blues and Royals) and the Guards Division, made up from five Regiments of the Foot Guards, Grenadiers, Coldstream, Scots, Irish Guards and Welsh Guards.
New couture pieces for 2013
Once you have had a style made by us you will find Yvette can send on styles as and when you need them. With time at a minimum and most clients living in the countryside it is an easy and affordable way to buy a couture hat. All hats are sent out with times for delivery to suit you in a beautiful sold Yvette Jelfs London hatbox.
Wedding wise we have a list of guests to make sure all have a different style please let us know when you get in touch. With hats starting at £180 hats are the best way to modernize a favorite outfit.
ITV film in Hawick design hub
See our recent appearance on ITV news
Personal Appearances by Yvette Jelfs for Jeager EXTRA DATES
Sadly hat departments are not what they used to be with a trained person who can take you though a minefield of hat wearing. From wearing a hat a certain angle to which hat to wear with evening ensembles and if a hat should at all be worn at an event what size can it be?
Come along to one of the events below and Yvette will be able to show you styles that do suit which events they would be worn and give you confidence in your choice.
LIVERPOOL 14th March
CHESTER 4th April
EDINBURGH 11th April
CHELSEA 16th April
REGENT STREET 18th April
WINDSOR 25th April
HENLEY 16th May
CAMBRIDGE 6th June
We look forward to meeting you there ! Please contact your local store for times and come with as many questions as you have !
Yvette Jelfs for Jaeger Trunk show dates 2013
Yvette s imagination shapes each piece in to a work of art and, for this collection, she has been inspired by the beauty of the natural world, using organic shapes and fluid trims. Hand-made silk flowers have become a signature of her intricate work, delicately balanced on to elegantly slanted hats that frame the face and add extra wow to any look.
The hats have been designed to co-ordinate with Jaeger occasion wear, which showcases a sleek and sophisticated collection of polished looks ranging from a stunning scarf print shift to this season s key look, the chic monochrome stripe dress. With a collection of streamlined bags to co-ordinate in a palette of white, black and neutrals, Jaeger makes summer party dressing simple.
The edited collection of ten perfect hats will be available at Jaeger Regent Street, Chelsea and Edinburgh and also available for limited periods only with a travelling hat show to hand picked stores throughout the summer season. Each hat will be sold with a desirable, accompanying hat box exclusively designed for Yvette Jelfs at Jaeger.
SHAILINA PARTI, JAEGER BRAND DIRECTOR, SAYS: We are proud of our British heritage and delighted to be able to support home-grown design- ers who share our aesthetic of quality, craftsmanship and innovation in design.
YVETTE JELFS COMMENTS: I am thrilled to be associated with a prestigious brand such as Jaeger, and through it with so many renowned names in the fashion industry, and this will help the development of our brand in to further international markets
NOTES The Jaeger Hat Trunk Show takes place at selected stores from March-June 2013. Designer Yvette Jelfs will be visiting each store for an exciting event where she will talk about her work and advise on hat shapes and styles. See the website at www.jaeger.co.uk for information about each exclusive event. The complete range of Yvette Jelfs for Jaeger will be available at Regent Street, Chelsea and Edinburgh from early April. An edited collection will be showcased at the following stores:
LIVERPOOL FROM 28TH FEBRUARY
CHESTER FROM 31ST MARCH
WINDSOR FROM 21ST APRIL
HENLEY-ON-THAMES FROM 12TH MAY
CAMBRIDGE FROM 2ND JUNE
For further information, samples and images please contact Carol Richardson at the Jaeger Press Office on Carol.email@example.com and 020 7979 1125
Mary Charteris / Robbie Furze Wedding
Marys mother seen in the back of this photograph wears Yvette Jelfs couture hat. Catherine Hesketh was delighted with the swan feathered flower we hand made and adorned the hat. The hat was blocked from Parisisal which are far and few between these days. We have a limited stock of these hoods and find that our most concering clients respect the difference to sinamay which is used more often to block hats these days.
For couture hats in Parisisal please make appointments at least 4 weeks in advance to avoid dissapointment. Rous Iland in Dover street London have a bespoke collection which can be purchased to complement your outfit.
Best Seller Hat from autumn winter 2012 as worn by Millie
The leopard print rabbit fur felt mix hat was our best seller for last season. With its natural fibres it is easy to look after. When its had been rained on ( which we have had a few downpours this winter) it is easily dried out on a radiator or aga clients have told us.
We first made the hat to go with the Aspinal of London collections and it has since been made to order for private clients in different sizes. We have also made other colour -ways when requested.
The hat is so versatile as it is rollable / foldable for putting into bags when not worn. The ideal hat to look chic at winter weddings, walking the dog or just shopping around Chelsea!
Early Christmas Present for Yvette Jelfs and Nobel headwear Ltd
We are delighted to be working along side such a company who still holds genuine interest in buying British quality.
The first Jaeger shop started trading in 1884 and promoted the benefits of clothes made from natural fibres and since have had an illustrious history. Known for collections that have key trends of each season whilst combing quality and craftmanship with modern innovation forming a strong identity that is full of charm and British style.
With 3 different labels Jaeger, Jaeger London and Boutique by Jaeger there is something for everyone. All collections are modern and directional for the discerning urban woman that maintains a true sense of quality, luxury and attention to detail.
The clothes have been advocated by all sorts of celebrity figures, from the explorer Ernest Shackleton to glamourpuss Marilyn Monroe proving innovation as well as fashion !
www.jaeger.com for the current collection. We will update you all once the hat collection is in store, you will love it !
Orginal Supersoft Tweed Collection under way for cut and sew hats
The yarn comes from J.C Rennie a company which is over 200 years old. Based in rural Aberdeenshire they spin the best quality yarns from merino wool. This yarn then goes to our local weaver www.elliot-weave.co.uk to make up our designs in tweed.
One of the best parts of designing new collections is getting the expert knowledge on the fabrics we use and the fact we know they are ethically produced for us.
We will be seeing companies in Feb 2013 with new samples and will upload photographs of the fabulous cut and sew collections then!
Mulled wine, mince pies and beautiful hats
Tonight the event is invitation only, but the sale goes public tomorrow morning, and our hats will be back in our boutique across the road. Pick up cashmere goodies in Johnston's of Elgin, come visit us across the river, check out the Pringle sale and Hawick cashmere who are our other neighbours here next to the river Teviot.
Yvette is a keen lover of all things country, so we have had an amazing time developing the new collection for the Countryside Alliance which is to be sold online in the countrysidemarketplace.co.uk. Yvette's upbringing in the Welsh borders has made her a keen shot and fisherman, and her beautiful home in the Scottish Borders gives her the space to keep her Connemara Ponies, Harry and Freddie, though they still spend all their time trying to get into the house! The love of horses has passed down to her daughter Harriett who is a amuater jockey, and modelled the country look for the product images.
The Countryside Alliance promotes hunting, fishing and shooting, all three of which are enjoyed by Yvette, and is the major British campaigning organization on rural issues, defending and promoting country sports and rural life in parliament and the media. Their e-commerce site Countrysidemarketplace.co.uk sells a beautiful and tasteful selection of country products, and will surely be very busy this year for country Christmas presents.
See our collection in the "boutique" or on Pinterest and Facebook.
Hand and Lock prize for embroidery 2012
Monday evening saw the 12th annual Hand and Lock prize for embroidery competition held at the Fashion and Textile museum in Southwark.
Hand and Lock are old friends of ours so we were delighted to be invited to the catwalk showcasing both the young talent in the competition and the collection put together by Hand and Lock. Stealing the show was The Lord Mayor of Westminster in her jubilee gown, which she says is causing ripples of 'gown envy' amount other Lord Mayors. It was amazing to see the gown close up, the photos cannot describe how much work and skill has gone into creating it.
The live judging was difficult since so many of the ensembles showed such talent and interest- though our favourite was always going to be the embroidered silk top hat by Danielle Davis. Danielle, like Yvette, is closely linked with equestrianism, so we were very pleased to see her take second place.
Amanda Redman receives MBE in Yvette Jelfs Bespoke
Amanda is best known for her role in the current BBC series "New Tricks", which she announced in August that she would leave. She received the title for her charity work training young london actors in a school she set up. Amanda was an absolute delight to design for, suiting every hat we tried on, and looks fantastic in the photos from the day.
The only block house in Scotland!
Hats are traditionally blocked in one of two ways, onto a wooden shape (or block) or between 2 metal ones. The process is slower on the wooden blocks, so the new blocking presses should help speed up production. We are very proud that we will be the only functioning blockhouse in Scotland. We have over 200 metal blocks which will produce shapes exclusive to Yvette Jelfs hats.
Patey Hats new Owner
Yvette Jelfs has a long history of friendship with Patey's, who make bespoke riding hats, dressage and bolwer hats, military caps and polo hats. The company set up by Sidney Philips has recently been put in the care of Hand and Lock one of the oldest embroidery companies who make for Couture Houses as well as Royalty.
Alastair Rudin Macleod, the new owner of Patey's riding hats and is getting the the business back on track. Paul Baynham-Honri who has the Patey's base in Gloucstershire will be at all the major Horse shows next year . We hope this marriage of Patey's and Yvette Jelfs continues and will remain a happy one and we can continue to bring the best bespoke hats to you.
If you want to place an order for a beautiful bespoke hat, or browse those in stock, contact us on firstname.lastname@example.org
The ready to wear collection prices starting from £220 will still be available at Rous Iland in Dover Street London where the hats compliment the collections they have stocked.
Yvette Jelfs at the Shotgun and Chelsea Bun Club Field Fashion Showcase
An Yvette Jelfs hat will be the perfect souvenir after an afternoon of a drinks reception, catwalk show and unique shopping experience. It's also a great opportunity to buy all the elegant ladies in your life a Christmas present they will really enjoy. All the hats we are selling at this event will be bespoke, one-off pieces, perfect for city types who enjoy country style..
For a celebration of true British style, join us on the 24th of November, at Adam Street (the Private Club). Buy tickets now at email@example.com
Getting back on the Horse
Her beautiful gift from Yvette- Another Buck, will hopefully be ready for the fox hunters at Cheltenham, as well as point to pointing all season.
Anotherbuck came over from Ireland after winning his maiden over there, and has since won 5 Point to Points and a Hunter Chase. The plan for him this year will be for him to run in point to points and with the possibilty of running in some hunterchases, he will need Good ground or softer. He needs a long galloping course. To take him to Cheltenham either to run at the Hunter Chase meeting or in the Foxhunters, would probably suit him as he will need at least 3miles and is a thorough stayer, he should relish the decieving Cheltenham hill.
Pommery- the face of Jack Russell Men's Headwear
Our own menswear range is getting a brand new logo, based on its namesake, The Jack Russell.
Yvette's adorable dogs Badger and Prudence recently had two beautiful Jack Russell puppies, who are staying in the Yvette Jelfs family. The cheeky wee boy is going to Jockey Russell Lindsay and Yvette's daughter Harriett Bryce (another jockey!) will be taking Pommery. Pommery, is is enjoying being photographed and drawn while Definitive Studios design the new logo before leaving home in a few weeks time. We will miss them very much, but will be following Pommery in her future life.
Francesca Cumani featured in Tatler Magazine
Francesca Cumani is back in the October issue of Tatler, featured in the silver silk blocked beret with bow which stole the show at Royal Ascot.
We never get tired of seeing the beautiful and elegant Francesca, her contagious smile makes her the perfect hat wearer.
Congratulations to Florence Brudenell-Bruce, who made her hat herself.
Francesca Cumani featured in Horse and Hound Magazine
Francesca was taking a quick break from judging at the Fashion on the Field 2012 finals to watch her horse race when she was snapped by Horse and Hound.
For other examples of Francesca wearing Yvette Jelfs, check out our Expose section from the menu across the top.
Fashion on the Field 2012 York Ebor Final
We had such amazing heats contestants from the previous days it was difficult for our judges to pick the final winner. However, after much deliberation the main prize of an all inclusive stay at Buccament Bay in St. Vincent courtesy of Harlequin Hotels. The winner also was given a magnum of champagne, couture Yvette Jelfs hat, £500 Debenhams voucher, £250 Phase 8 voucher. The Best Dressed Man won a V.I.P. tailored suit courtesy of Jeff Banks, a magnum of champagne and a goodie bag.
Please go to our download area to see all the photographs from the event.
If you want to get ahead, get a hat.
The best dressed lady on this day won a Diamond and Emerald Yorkshire rose pendant Coutesy of Ogdens of Harrogate.
Our Judges included Jay Conroy, the face of Gilette and Calvin Klein model (the best a woman can get!), Franchesca Cumani, racing royalty and the lovely Alizea Reger, Queen of Lingerie. We all had our money of Franchesca's horse Kirthill who won the first race, so at least us girls finally won some money!
Ladies Day at Fashion on the Field
Congratulations to the winner, who is about to embark on her 3 day trip to Dubai for the Dubai World Cup Race Meet courtesy of Marriott Hotels, as well as the runners up who received the goodie bags as yesterday.
And we're racing!
For the first time we had a gents best dressed entry, and the daily prize of a Jeff Banks goodie bag proved to be a powerful motivator. Plenty of smartly dressed men graced the catwalk, leaving us very positive for the next few days!
Francesca Cumani Voted best dressed at Goodwood In Yvette Jelfs Hat
It's ladies day on Thursday and Francesca Cumani and Emma Spencer, DJ Sara Cox and models Edie Campbell and Rosemary Ferguson are among the line up for the Magnolia Cup, a celebrity race in aid of Spinal Research and Winston's Wish. Cumani promises to give last year's winner, Edie Campbell, a run for her money. "I've been riding out and doing some spinning in the gym to strengthen my legs," she says.
Whatever happens, Cumani has already won the Goodwood style stakes, according to Grace Woodward, a former X Factor stylist. She rates Cumani as best dressed at the course.
Cumani claims to wear "simple, well-cut things that go with the weather" - advice that Woodward has taken on board, having turned up in high-heeled wellies on day one, she was much more demure on Wednesday in a vintage suit and panama
Congratulations to Francesca who will be working with Channel 4 along with Care Balding presenting racing when it takes over all the terrestrial coverage of the sport next year.
New winter collections for 2012 couture
The collection is based around the nature that she is so close to in The Scottish borders.
If you have ever been to this part of the world you will see many of the hats and fabrics named after areas, rivers and villages close to her and the workrooms.
Look out for woodland colour-ways and see the use of the feathers from the Pheasants, Peacocks, 2 tone chickens and ducks that she breeds. All feathers are steam cleaned and only the best feathers used for your next winter must have piece.
We look forward to discussing your requirements and helping you soon.
Fashion On the Field 2012 YORK EBOR
This year Fashion on the Field at YORK will be bigger than ever with prizes not just for the best dressed lady but also for the best man and daily prizes for the children.
Please go to www.fashiononthefield.co.uk for last years winner and prizes.
Entries been taken now at www.yorkracecourse.co.uk click on the Fashion on the field pink logo or you can register on the day. Heats start at 12.00pm and each day will have daily heats with the over all winner chosen by our top Judges on the saturday.
If you feel under dressed with out a hat you will be able to purchase the Yvette Jelfs racing collection at the course. Good Luck !
Glourious Goodwood 2012
Ladies Day is on the Thursday 2nd August and you will see as a sea of elegant dresses flood the racecourse. Hats optional but always noted! Men look very dapper in their Panamas trimmed with the Goodwood colours.
The Magnolia Cup (supported by Audi) - the celebrity charity race will see the likes of Edie Campbell and Sara Cox take the reins in aid of two charities Spinal Research & Winston's Wish. The ladies will be decked out in designer jockey silks created by fashion icons including Kate Moss, Sadie Frost & Pearl Lowe, so slip on your favourite pair of heels and soak up the atmosphere with family, friends and a glass of champagne!
It is also a day to celebrate the 200th running of the Artemis Goodwood Cup, which has seen many superstars win the two mile contest, including the likes of Yeats, Double Trigger and Persian Punch.
Look out for our Muse and most beautiful of them all Francesca Cumani wearing Yvette Jelfs , of course !
Yvette Jelfs at Rous Iland
It has become an established insider's secret on the London fashion scene.
Their meticulous edit focuses on the key fashion influences, figure flattering cuts (for sizes 6-18) and true style for real life: work, weekend, events and travel.
Walk in appointments are from 9am till 6pm weekdays only. If you are wanting advice on your outfit or hats it is still best to call +44 (0)845 003 8945 or email firstname.lastname@example.org for the best service possible.
BELIZE OLYMPIC OPENING CEREMONY UNIFORMS
Yvette Jelfs Hats have been lucky to get involved by blocking the hats for The Belize team to designs of Jeff Banks who made up the uniforms.
The Ceremony will provide an opportunity for the world to view the artistic expression of the Artistic Director (Danny Boyle) and his team, and the culture of our Host City and the UK.
There are certain elements that must feature in every Ceremony, as outlined in the International Olympic Committee (IOC) charter. The artistic performance of the Ceremony then gets underway and welcomes the world to the London 2012 Games.
YVETTE JELFS Couture hats now at ROUS ILAND Dover Street London
Founders, Clare ROUS & Kara ILAND source the collection from independent designers around the world to offer an alternative to the mainstream.
Their meticulous edit focuses on the key fashion influences, figure flattering cuts (for sizes 6-18) and true style for real life: work, weekend, events and travel.
Membership is by invitation or referral. For further details please contact Scarlett (email@example.com / 0845 003 8945). Membership of ROUS ILAND is activated following an appointment at the showroom and is discretionary.
*There is going to be a walk in area for clients wishing to try the collection. We will let you know when it is open.
Aly Rowell Horse racing presenter.
Aly Rowell, from Monmouthshire, was one of eight women to reach the semi-finals of The Filly Factor; a nationwide search launched to find a suitable female 'voice of racing' to describe the in-race action to racegoers and TV viewers.
So passionate about participating in the competition, Aly decided she would go ahead and attend the semi-final at Bath Racecourse, hiring a helicopter to fly her in to commentate on the first race at 2:15pm and get her back to the church in Monmouthshire for the start of her wedding at 3:00pm!
Aly we have decided is not just a pretty face but knows her horse racing and is one to watch!
Keria Knightly story from Patrick
Patrick has been in the Hat industry for some time and has been fitting hats on the famous from his days at Lock's and with us in Connaught St.
Ailsa who is learning lots and very quickly asked about the Bolwer hats as she knew Kiera Knightly wore one for the Chanel advert. When showing the photo to Patrick he replied Yes, I sold her that one but she was wearing it on her head when she left !
Love him! Ailsa and Patrick had another wonderful actress in this week who has ordered a hat from us for her date at Buckingham Palace for an O.B.E. All hats in the shop are one offs.
Yvette Jelfs Gold Sidesweep with Swan Feather Flowers
Mariya is the head of design at Aspinal of London who hand craft albums and books and fine leather goods from England.
Made in Britain seems to be really catching on and we will be giving you news later on our new factory which has just been purchased in the Scottish Borders.
Aspinal of London
Royal Highland Show rosettes for Yvette Jelfs
Yvette got the last plane back in terrible storms after attending Royal Ascot Ladies day to fly to Edinburgh where her pony "Cnus" ( stable name Freddie) was showing.
He came 5th in hand on the Friday and surprised us all by coming 5th again in the Mountain and Moorland ridden section. A very large class of 23 top class grade ponies. Pimms all round as it was his 3 rd ever showing. Thank you to Shelaugh Stevens who rode him and has been brought him on for Yvette.
We will keep you informed of his progress as we know most of our clients are a bit of a softy when it comes to our 4 legged friends !
Prix de Diane Chantilly Longines June 17th 2012
This year the Jean-Claude Rouget-trained filly was the outsider of the leading owner's three runners in the race with British bookmakers at 25-1 but she had few difficulties accounting for her rivals after sweeping to the front under Johnny Murtagh in the Chantilly home straight.
More hats and horses!! Yvette Jelfs hats very much an international brand with the racing set was there just as much as at Royal Ascot Including Francesca Cumani who was there Presenting for CNN.
Ladies Day at Royal Ascot 2012
In this photograph you will see many different shapes and designs , a vintage inspired piece, a large sinamay with bright colours, the faithful side sweep, a classic off the face with pheasant feathers and a pillbox covered in flowers.
Two of the Ladies were pulled out by Harper"s Bazaar magazine . The winner get an amazing Longines Saint-Imier timepiece. Carla Tippet in Yvette Jelfs navy and cream sinamay sidesweep and Yvonne Oram in Black side sidesweep with bright green flower and pink tipped feather. Please click the link below to vote for the best. We were so happy to have 2 out of 10 of the best dressed chosen by Harper's Bazzar.
Harper's Bazzar Best Dressed
Royal ascot 2012 one to remember from first day!
Going down to the weighing in room she nearly bumped into the Queen and automatically curtsied and was acknowledged which made her day.
The first race was one also never to forget as Frankel galloped home in a 11 length win.
Yvette's daughter will be pleased to know that she got not just Tom Quellys autograph but Sir Henry Cecil on the days official programme. (thank you to Sir Peter O'Sullevan who helped and also signed the programme).
Oh. And there where many hats! Do go to the Daily Mail website to see the best (or worst!)
ROYAL ASCOT 19th to 23rd June 2012
With the rules been stricter than ever this year be sure to know them if your in the Grandstand or Royal Enclosures. You are encouraged to dress in a manner as befits a formal occasion. A hat, or headpiece with minimum of 4 inches base should be worn at all times. Dress or top straps need to have a 2 inch width minimum. Trousers should be full length and have a jacket to match. Fancy dress, novelty and branded/promotional will not be allowed on site.
All the above is good news. Yvette remembers one year talking to Clare Balding on the fashion when a girl went past with what looked like some fish and chips on a hat! Some strange designs do get though the net so to speak and your be sure a camera will zoom onto it!
Yvette Jelfs hats at Naomi Gummer & Henry Allsopp wedding
Wonderful weather with impeccably dressed guests wearing hats and headpieces by Yvette Jelfs. A perfect day for the perfect English wedding.
Yvette Jelfs hats, we make to order each hat individually, knowing that one never wants to attend a wedding wearing the same hat as their friends. Please contact us via email for any of your wedding enquiries.
Click here to view a clip from the wedding, featuring some very special guests!
The Lady Magazine June 2012 offer on Yvette Jelfs Hat
With the wedding season upon us (not to mention Ascot!) this Lady Silvia hat, £295, by Yvette Jelfs (www.lovehats.com) will certainly have you turning heads. One lucky reader of The Lady will win this hat whose nude shades even the Duchesses of Cambridge and Cornwall would approve of.
For your chance to win this hat simply click the link below.
The Lady Magazine Competition
Aly Rowell in Yvette Jelfs for The Derby
The Derby Stakes, popularly known as The Derby, internationally as the Epsom Derby, and under its present sponsor as the Investec Derby, is a Group 1 flat horse race in Great Britain open to three-year-old thoroughbred colts and fillies.
The name "Derby" has become synonymous with great races all over the world, and as such has been borrowed many times, notably by the "Kentucky Derby".
Aly Rowell who presented last year with Yvette and Jeff at Royal Ascot will be there for the event. Just as Royal Ascot , The Derby has a dress code and you will see a sea of hats cheering on the winner.
Emma Logue Dresses and Yvette Jelfs hats Great Combo!
Sophie's dress is by Emma Logue who designs easy to wear but beautifully tailored dresses. Ideal for weddings or business work wear they come in pretty colour-ways and will always impress.
Go to www.loguelondon.com to see Emma's latest collection and Sophie's dress "The Julia". A white hat has been an easy option for complementing these wonderful colour-way's, a white hat will go with anything. We still have 2 styles in all white on our boutique page, but do contact us if you are looking to have it spayed up to your own bespoke colour-way.
Invite for the 6 O'Clock Tot Club aboard Royal Yacht Britannia
Odd Job Visits our Connaught Street Location
Remember the actor who played Odd Job in the ultimate James Bond film Goldfinger? Well we were lucky enough to have Harold Sakata (lookalike) stop by the shop yesterday to purchase a great new top hat! He was kind enough to pose for some photos with us as well. Even though he played a "bad guy" in the movie, he couldn't have been nicer!
Don't forget that we have the real silk top hats in our shop and can make to order. The ready made ones are going quickly due to the Derby and Royal Ascot but don't forget we are open tues till sat at 2pm.
Tatler.com Bystander photos of Lovehats photos Arts Club London
Louise Thompson who heads her own P.r company was in the Tatler Bystander area in her Yvette Jelfs hat which she had brought last season for a wedding.
With her great look its no wonder she was caputured on film. Lousie a hat fan will no doubt be getting lots of attention when wearing the said hat at Royal ascot this year. Who says you need a new hat for every occasion?
This side sweep sinamay is a classic in Black and white but can be ordered in any colourway.
Yvette Jelfs hats on ITV this morning for what to wear at RoyalAscot
As Royal Ascot brought out new rules for the Royal Enclosure in January 2012 ITVs This Morning programme ask everyday people in the street which they prefer to wear?
We at Yvette Jelfs are not too keen on fasinators and ideally like clients to wear a hat or headpiece when at race meeting during the day.
Fasinators are not thought terrible at evening events however when worn with long or pretty dresses. A tribly is more suited to a evening race meet.
All details for the new rules can be found at www.ascot.co.uk
The hats on the televison programme have now been sold but do come into the shop where you can find just as beautiful one off pieces.
Please do go to the YVETTE JELFS pages on Facebook to see the clip.
Grazia love hats! Philip and Yvette quoted as the established and world renowned designers.
This country has gone SO mad for hats that a new premium online store – LoveHats.com - has launched to cater for the fashion movement. LoveHats is the brainchild of My-Wardrobe.com founder Andrew Curren and sets out to not only support up and coming millinery talent like J Smith Esquire, Little Shilpa and Olivia Roat but to also stock established and world renowned designers like Philip Treacy and Yvette Jelfs. To celebrate the internet unveiling, hat lovers from across the globe descended onto The Arts Club on Dover Street to champagne-sip the night away and do their very best to parade one marvellous millinery creation after another. The unofficial winner according to Grazia Daily? Well, we very much enjoyed the matchy matchy fez-wearing jazz band, but kudos to the guy with the plastic horses on his head.
Lovehats.com launch at The Arts Club Dover Street London
Ohhh what a night ! We joined the rest of the designers who feature on Lovehats at their launch on 24th April for lots of hat chat, meeting new friends and drinking alot of bubbles ( thanks again to J and B )
All designers brought 2 hats from their winter 2012 collection so the bloggers and press could see the next best thing in hats before they hit everyone else.
Philip Treacy and Stefan popped in which was a honour for so many of the new designers who see him as the Godfather of millinery. Hats would not be so popular or indeed wanting to be a miliner so cool if it was not for him.
We had lots of ipads onsite so they could be used to try the hats on line from the site in the Nightclub area of the Arts club. Guy DJayed till 10 oclock when the surreal hat event finished and we went back to normal life.
Hats and Champers , a good mix for life !
Yvette Jelfs Hats Can Now be Found at Belinda Robertson in Edinburgh
Exciting news for our Scottish based clientele: Belinda Robertson, the world renown cashmere specialist, will now be selling Yvette Jelfs hats and headpieces in her Edinburgh based shop. Why don't you stop in and see the new collection today...and discover amazing cashmere fashions at the same time?
We hope to see you there!
13a Dundas Street
0131 557 8118
New Peacocks to Catshawhill
Everyone who buys our hats knows how much Yvette loves her birds! They keep ornimental pheasents which are fed with all the wild birds at the farm. ( Yvette tells us the finches and tits fly at her when she opens the door in the morning to feed them!)
They were given the most beautiful Pea and Hen Peacocks by a neigbouring farm. The pair are now known as Pansy and Pendragon and I have been told already very friendly. More distraction for the the girls in the workroom. Mind you we are moving the wood blocks to the studio under the shop in next few weeks so even if you can not visit the birds at Catshawhill you can come along and see us making your hats !
Wonderful drinks evening in London shop
We had an exellent turn out from designers, clients and new hat lovers for our first ever drinks at our Connaught Street shop.
All were delighted with the seasons new couture collection. Having an oppotunity to try on all styles with Yvette on hand to show what suits them and why. Many styles where wisked off into the new Yvette Jelfs bags before others could have a try, as once the hats delighted the customers so much they knew it would not be made again. It will be lovely to see them on the clients at the various days out they will be having this year.
Other hats are to be remade in customers own fabrics and we have a small collection heading for the show circit but please do not worry as we have over 100 styles still in the shop for you to see!
We will be having another drinks evening in May for those who wish to come along. Please email Bethany@yvettejelfs.com for details.
Yvette Jelfs Hats at Selina Blow London
We had a small (but exellent quaility) gathering of clients and friends who came along to try the new collection of Selina Blow Jackets and dresses and Yvette Jelfs Hats.
The Selina Blow collection can be brought off the peg or made to order. They only use the best quaility in fabrics and colours that you will not be able to get else where. German mirror velvet, Brocades , tweed, silk and thick soft satins. Once you have had a Jacket made you will want to wear it for ever.
Yvette told us of the story of a black velvet Selina Blow Nehru jacket she had made years ago which a past boyfriend stole for his sister ( D.D. you know who you are!) As it suited her rather well Yvette decided not to press charges and instead saved up to buy the last of the Raspberry mirror velvet Nehru which Selina quite rightly pointed out the colour was perfect. You will often see Yvette in the said Jacket with long black boots and a Beaver Fur hat, a classic outfit and hat combo that never dates.
The ladies (and Gentlemen) tried on various hats and coats see what styles suited them and getting lots of compliments from each other while sipping Justerini and Brooks Sarcey 250th Champagne. They will be back to get the dresses and jackets and then to us for the hats and headpieces to compliment for this years diamond jubille outings.
If you require a stunning coat, dress or jacket that will last and has been beautifuly made please do go and see Selina Blow at 1 Ellis Street LONDON ( just up from Sloane square off Sloane street ) or visit her website www.selinablow.com
Cheltenham Festival just one week away!
Cheltenham festival is the jewel in the jump racing crown. The best horses, jockeys and trainers play to a crowd of 220,000 who are there to enjoy the week. This festival is the event that exudes pleasure, passion and fun in equal terms.
Ladies Day is on the wendsday (14th March) If you do not go with a hat on the day you can always buy a one off Yvette Jelfs Cheltenham collection hat at the course. The hats will be on Graham "the hat" McCartney's stand who will be delighted to help you. The ready to wear range will be on The Hatshop at the course and again they will help you with fitting and colourways. We will have the Lilliesleaf caps in pink and green on both stands.
All eyes will be on the Duchess of Cambridge who loves her jump racing and will, I am sure, be calling for Sam Waley Cohen to win his races. If you fancy a little black peachbloom trilby number she is wearing in the photo here best get down to the London store asap as the winter collection has nearly all sold.
Dress smart, dress warm and wear a hat if you fancy winning a ladies day fashion award. But best of all, enjoy yourself at one of racing best ever days out.
Love hats Yvette Jelfs restocked
For those who were wishing to buy from the current Yvette Jelfs ready to wear range the hats are now back in stock.
By going on to the Boutique area you can click on more info button to see the hats at 360 degrees as well as "try before you buy". Just uplaod a photo of your self or take a photo from your webcam choose ladies hats area and then click on to Yvette Jelfs to see the hat of your choice on your head!
Email your friends to see what they think, last time this application went live it went viral but at least we have the stock to supply now and on Lovehats.com you have the best of deisgners of headwear worldwide.
A frist ,second and third for Russell in Yvette Jelfs P to P Sponsorship
Russell Lynsday one of the Yvette Jelfs Hats sponsored jockeys won at the South Durham Hunt Farmers club yesterday.
As well as a winner Russell had a second and third ! Lets hope he gets to ride more this season as the ground gets better.
Harriett Bryce our other sponsored Jockey did not ride due to the ground not been suitable at her course.
Dont forget all those ponter to pointers if you need a hat go to www.yvettejelfs.com/boutique to look stylish as well as warm or visit our shop in London where you can buy the classic Pateys hunting hats and the new Liiliesleaf tweed ladies caps.
Valentines day in the air
Well now the shooting season is over for a while my pheasents have been getting a little friendly towards each other!
Once these beautiful birds have mated we are lucky to be left their wonderful plumage. We have yellow phesants which have a lovley soft tweet, even the males. Golden Phessies which have a vibrant red as well as great goldenbrown tail feathers and Lady Ambhurst with the longest black and white feathers we used so many of last summer.
All animals here are truly looked after and clients fortunate to visit the workrooms can come and feed them before buying a hat with their thrown off pieces. All feathers are steam cleaned before using on hats or headpieces.
We are always looking for different feathers to use for our clients and lucky to be sent white peacock feathers from a bird called Gandolph who lives on the Isle of Skye and wonderful to have as can be dyed up in to other colourways easier.
The Field Magazine has asked for some photographs of hats we have made with pheasants and the article will be out shortly.
New "Lilliesleaf" Tweed for Yvette Jelfs hats
We have been working with Lovat Mills in Hawick to produce the most beautiful tweed I have ever felt ! The colours are perfect for our new ladies range of soft pull ons, caps and golf hats. We will have a mens tweed coming shortly for hats, caps and cut and sew trilbies.
It has been fascinating going round the mills in Hawick, Selkirk and Galashields. We are lucky to have our workrooms not just in a beautiful part of the country but also with so much textile history.
We are taking on interns from The Heroit Watt Univeristy and with the Old Barbour Factory which closed a few years back able to give jobs to those who are technically superb in cut and sew hats.
We are proud to be one of the only hat makers in UK making and sourcing here in our homeland. Buy Bristish buy the Best !
Burns night hat making !
We had a lovely group of girls up for a hat making course and so invited a piper to come and play as it was Burns night that evening.
It was a first for us to have Haggis , tats and Neps ( potaoes and turnips) for lunch rather than a salad inbetween making hats. A surprise for some of the girls who had not tasted Haggis . Very funny that a few ladies thought a Haggis was an actual animal too! I am sure if it was we could have a made it into a hat.
We were very lucky to have the Piper along, not sure if it was his brilliant piping or that he was in a kilt but he was a hit with the ladies!
We will add the course photos to the downloadable area soon where you can see the wonderful pieces we made.
Chinese New Year - What's your sign?
Whats your sign? Chinese New Year in 2012 will be the Year of the Dragon which falls on 23 January. Chinese New Year is a huge festival among Chinese communities in London and across the world. According to Chinese Astrology, your birth year tells you more than just your age. The Chinese Zodiac, known as Sheng Xiao in Chinese, is based on a twelve year cycle with each year related to an animal sign. Find out what your Chinese zodiac sign reveals about you by using your year of birth to discover your animal sign! www.thesorority.org/wisdom/your-chinese-zodiac
Trying to find some thing different for a christmas present? The Yvette Jelfs on-line boutique has just updated some classic, easy to wear and fabulous to receive hats! From prices starting at £80.00 for a workable hat which in todays weather will keep you warm and stand you out from the crowd it is a must have for christmas 2011. The rollables do just that , you can roll them up and squash in your bag. Take them out shake and it will automatically go back into shape. The thing about buying a 100 per cent natural fibre hat is that they will dry out on a aga or radiator. For those wondering why the extra expense it is because they have rabbit fur added to the felt and they really are the "cashmere" of hats, once you have have fur felt a 100 percent felt will not be good enough! The YJ logo felts have been a storming success which is good with the winds outside here today at over 80 miles per hour!
Who wants to be a millin-naire competiton
A contest that was open worldwide to would be milliners who sent in their designs for a hat to be worn at Royal Ascot. The 10 top designs were then chosen from over 500 entries and invited to Royal Ascot to model their designs. Louis Mariette ( Britain's next top model) and milliner and Yvette Jelfs judged the contestants which was pretty tricky as there were so many good hats and headpieces to choose from! Emma Yeo a freelance fashion accessory designer won the £1000 first prize with her creation made from japanese wood. All finalists enjoyed an all expenses paid day out at the famous racecourse. Hats are "the item" to stand out of the crowd at any ladies day and with wonderful prizes been awarded to the best dressed we are seeing more and more wonderful hats. Which is super for us!
Fashion on the field 2011
York racecourse wins R.C.A award for marketing Fashion on the field. Hosted by Jeff Banks and Yvette Jelfs race goers were awarded for dressing up by winning fabulous prizes. Judged by Matthew Williamson, Ben di Lise, design duo Pearce and Fionda and other top designers, a daily winner was entered into the final on Saturday. The crowds at the course were well up on previous Ebor meets, more racecourses see the benefit of Fashion and Racing as a great mix. Royal Ascot after all has been doing this for over 300 years and known internationally for the biggest Ladies day event. Please look on the download area for pictures and prizes and be sure to enter next year, all info www.fashiononthefield.co.uk. It is also a great place for milliners show their own work . We will be awarding prizes for this area next year, so budding hatters please do book onto one of our courses. see contact area for course information.
Point to Point Sponsorship for 2011 / 2012 season
After seeing how many of our hat wearers are jump racing fans as well we have taken on 2 jockeys to support for the coming season. You will see the crown logo on their colours when they ride though out the season. Russell Lynsday is 19 years old from Hawick, near our workrooms in the Scottish Borders. He has been an amateur for 2 years and is at present with trainer Keith Reveley. He has had one winner at Cattrick (his first under rules) and 2 point to point winners at frairshaugh the course below Floors Castle. Harriett Bryce is Yvette's eldest daughter who has been riding since she was 6 years old. Her father Tim Bryce trains point to point and his wife Alex Embricos trains under rules. Harriett had her first P to P ride last season and came 3rd and hopes to race under rules soon. We will keep you posted on how they go and add photos as and when we can.